What is Youngevity Business? – Youngevity MLM Review

Are you looking to learn What is Youngevity Business? You have landed on the right place!

Youngevity is a leading Omni-direct lifestyle company, offering “life-changing” products, and getting into this business might seem like owning your own shopping store.

But is it actually as good as they claim it to be?

In this Youngevity MLM review, I’ll reveal the truth behind this business opportunity. Make sure to read till the end cos you might be shocked by what I have found.

Youngevity OverviewWhat is Youngevity Business? - The Logo

Full Name: Youngevity International

Type: MLM Business Opportunity

Website: https://youngevity.com/

Founder: Dr. Joe Wallach

Year of Establishment: 1997

Price to Join: $25 + Starter Kits (Up to $499)

Recommended? No

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What is Youngevity?

Based in Chula Vista, California, USA, Youngevity is a multi-level marketing company, often referred to as network marketing or direct selling company.

Youngevity produces and sells through its extensive network of consultants and distributors (25 000 in more than 65 countries) a wide range of nutritional supplements, vitamins, drinks, as well as some other types of products like jewelry, apparel, and home care products.

So, it basically operates as a shopping mall where you can find almost any product that is related to health and wellness.

Who is the Founder?

What is Youngevity Business? - The Founder
Dr. Joel Wallach

Dr. Joel Wallach founded American Longevity Corporation 1997, which later on was renamed into Youngevity International.

Dr. Wallach is a veterinarian and naturopathic doctor, who is famous for his research on Selenium.

While he is a very reputable person in the scientific field, it’s interesting that Dr. Joel Wallach doesn’t hold any management position within the Youngevity company, he serves on the company’s Scientific Advisory Board.

It comes out that he has given the right to Youngevity to use his name and likeness in marketing purposes.

Also, Dr. Wallach has ties to another MLM company – New Vision (currently known as Vemma), which was sued by FTC (Federal Trade Commission) for making false and misleading disease-treatment claims.

The point was that in the late 1990s, New Vision consultants were promoting a free audiotape entitled “Dead Doctors Don’t Lie”, that contained a speech by Dr. Wallach who was claiming that almost all health problems are the result of mineral deficiencies.

Thus, distributors promoted mineral supplements manufactured by New Vision as a panacea for the listener’s ailments.

Just in case if you have never met before Dr. Jowl Wallach, here is a video in which you can learn more about him and his approach to health and diseases:


What is Youngevity’s Financial Situation?

Youngevity is one of the MLM companies with the most tremendous growth.

Their revenue was increasing year after year, going from $156 million USD in 2015, to $180 million USD in 2019.


What is Youngevity Business? - Financial Situation
Source: BusinessForHome.org


Their financial numbers are not decreasing like in the case of Zija International, on the opposite, Youngevity revenue continues to grow every day.

What Are Youngevity Products?

Youngevity offers one of the most extensive product lines: more than 2 000 items, 30+ brands (wow, there are even more brands under the umbrella of Youngevity brand), 15+ product categories.

Let’s quickly look at their product categories:

Health and Nutrition – weight management drinks and powders, appetite control and diet support, athletic and muscle-building products, blood sugar support, bone, and joints support, brain and heart support, digestion, immune support, anti-aging products, hair, nails, and skin support, eye health.

Also, they have products designed specifically for men, women, and children.

Home and Family – cleaning and disinfectants, hand soaps and sanitizers, cleaning clothes and accessories, dishware, kitchen wares and supplies, laundry care, garden, pet care, etc.

Food and Beverage – water and hydration, coffee, tea, and hot chocolate, nutritional drinks, sports and energy drinks, spices, superfoods, vinegar, shakes and bars, meal replacement products, etc.

Spa and Beauty – body and foot scrub, body and hair butter, body wash, hand balm, massage balm, styling gel, mint toothpaste, natural conditioners, eyeshadows, natural candles, herbal lip balm, etc.

Fashion – apparel, jewelry, nails, handbags, and accessories,

Essential Oils – blends, single oils, kits, and collections, carrier oils, diffusers, and accessories, roller bottles, etc.

Hemp-derived CBD Oil – they don’t offer this product just yet. But this is just a matter of time. Youngevity has announced that its subsidiaries have entered into an agreement to acquire hemp farms in Nicaragua. 

And this is far not the end.

Their goal is to make even more money. Apart from individual products, they also have a compilation of many different products in product packs, aiming at one health goal.

For example Harmony Health Pack,  On-the-Go Healthy Body Start Pack, Shellfish Free Healthy Body Start Pack, Aquagevity Healthy Body Start Pack, etc., etc., the list goes on and on!


What is Youngevity Business? - Harmony Health Pack



I haven’t even got to their flagship product, which is 90 for Life.



What is Youngevity Business? - 90 for Life Flagship Product


Youngevity claims that even if you eat a balanced diet, you can’t get enough out of it because your body is not capable to absorb and digest them all. As a result, the human body loses 90% of its essential nutrients.

Their product, 90 for Life, is supposed to not only deliver 90 essential nutrients (60 minerals, 16 vitamins, 12 amino acids, and fatty acids) we all need every day for a normal life, but it also has a 90-98% absorption rate, which is almost unheard of.

These Youngevity claims are based on the fact that this product (as well as the others) is plant-derived and has a natural negative charge, which aids in digestion. But is there any research or scientific proof to verify this? To be honest, I haven’t really found one!

On top of that, people find Youngevity products to be overpriced. Here is what customers are saying about Youngevity Beyond Tangy Tangerine on Amazon:


What is Youngevity Business? - Overpriced Products


What do you think, how easy it will be to sell the Youngevity products? Let me know in the comments!

How Much Does it Cost to Join Youngevity?

In order to get started, you must buy a $25 Welcome Kit, which includes some materials and info to help you get started.

There are also other Starter Kits available to purchase by new Youngevity distributors, which are not mandatory but this doesn’t mean you don’t need them.

If you don’t have the product samples you could show to people, how do you think you are going to sell them?

So despite Youngevity positions these Starter Kits as “not compulsory”, you still need them in order to be able to successfully sell Youngevity products. This is one of the tricky aspects of any MLM, it’s mandatory in an indirect way.

Youngevity Starter Kits prices range between $115 and $500. The latter one they call “CEO Startup Pack”, meaning if you purchase it, it’s easier for you to get trough Youngevity ranks quickly and experience a fast start in Youngevity business.

What a BS!

This can work for some people, but the reality is that for the majority it’s a direct way to get into deep debt.

How to Make Money With Youngevity?

There are so many MLM companies out there, but they are not much different in their essence, including Youngevity, offering most of the time only 2 ways to make money:

#1. Profit from Retail Sales

Buy products from Youngevity at the wholesale price available to you as a member, and then sell them to your customers at a retail price.

The difference is your profit. With Youngevity, you get 30% commissions for retail sales you make.

#2. Profit from Building Your Own Team

So, the main two things you’ d really need to focus on, if you chose to join Youngevity, is selling and recruiting.

If you are ok with that, this business model could work for you. But I know the majority of people don’t like to sell and don’t like to recruit, mainly because people, in general, don’t like to be sold to.

Also, they offer you different types of bonuses to trigger your emotions by offering those luxurious vacations, cars. etc., and make you believe that there are even more income opportunities.

At Youngevity, you get:

  • Fast Starter Bonus
  • Infinity Bonus
  • Refer 3 Get Yours Free
  • Residual Bonus
  • Vacations Rewards
  • Status Rewards
  • Car Bonus
  • Global Revenue Pool

I guess they include these Bonuses into their Compensation Plan to make it even more confusing and complicated, when only an extremely small group of people can actually make it.

Do They Allow You to Use the Internet to Build Your Business?

As part of your enrollment kit, you’ll get your own Youngevity replicated website, which you can further use to drive sales and prospects into your business.

All the sales generated through your individual link will be associated with your account. You can also use email and social media marketing to promote your Youngevity business.

Please note that you are allowed to use only this website for online advertising and sale.

For more information, make sure to check out Distributor Replicated Website Instructions.

While this is a great thing in essence (other MLM companies, like Matilda Jane, even restrict you from leveraging the power of the internet to build your business), my guessing is that most probably these websites are not optimized for SEO.

This means that you can’t get unlimited free traffic from Google to your site.

And how do you think you will be getting people to see your offer, amongst those 250 000 already existing Youngevity distributors, who already signed up before you?

There are two options here: either you are going to share your link manually (which is, let’s face it a lot of work every day), or, you are going to need to spend a lot of money on advertising through Google, Youtube, Facebook, or whatever, to get customers’ eyes on your offer.

Is Youngevity Legitimate?

Youngevity is an established business, member of the Direct Selling Association, which is an entity that makes sure MLM companies are playing by the rules.

Also, the fact that Youngevityt is a publicly-traded company at Nasdaq (National Association of Securities Dealers Automated Quotations) Stock Market, adds some sort of importance to this company.

Although, Youngevity is not accredited by BBB (Better Business Bureau), that helps people find trustful business.

There were a total of 9 customers’ complaints about the Youngevity product/service in the last 3 years, of those, only 1 complaint was closed in the last 9 months. The complaints are related to the refund policy, billing/collection issues, problems with product/service.

Even though the complaint amount is not that significant as for example, in Monat, still it’s shame that such a big company like Youngevity miss to resolve issues its customers are facing with its product/service.

Can You Make Money With Youngevity?

It’s called “network marketing” for a reason. technology helps a lot but in order to be able to make money with the Youngevity business, you’ll need to do a lot of networking, meetings, face-to-face selling, things like that.

You also need to be damn good at selling and recruiting new people into your downline and teach them to do the same things as you do. Remember, if your potential Youngevity team members are not making money, neither do you.

On top of that, Youngevity avoids providing an income disclosure statement, which is a huge red flag. This is a document that shows how much Youngevity distributors are making on average, to give newcomers an idea of what to expect in terms of earning.

It seems like Youngevity doesn’t want you and me to know the truth, and my guessing is that the majority of people are not making a sustainable income.

The Good and The Bad


#1. Publicly Traded Company

As I have already mentioned earlier in this post, Youngevity is a publicly-traded company at Nasdaq Stock Market.

This means it must be able to pay for the generation of financial reporting documents, audit fees, investor relations departments, and accounting oversight committees.

#2. Huge Growth

The company is exploding right now on the market, and they had acquired a number of other companies (BeneYOU LLC, Sorvana International, ViaViente, etc.) to grow even more.

#3. A Member of Direct Selling Association

The Direct Selling Association makes sure each company starts and continues standing by the best standards in its Code of Ethics.

This means that customers could expect Youngevity sticking to best business practices and services.


#1. High Start-up Costs

Costs for joining the Youngevity business opportunity could get up to $500+.

They tell you that Starter Kits are not compulsory to make you think you shouldn’t invest a lot of money into this business.

But when you are in, and start working hard to promote and sell, you’ll find out that you actually need them!

#2. Monthly Order Requirements

Every distributor needs to purchase a certain amount of products every month so that they can continue to be eligible for earning commissions. This is known as Qualifying Volume (QV).

The most interesting part is that as you advance in ranks, QV will increase. In other words, the higher rank you are, the more products you have to purchase every month.

Just y give you an idea, this is not the common thing within the MLM industry. Most companies either don’t have monthly purchase requirements or have fixed order that doesn’t change no matter what.

#3. False and Misleading Health and Income Claims

In order to sell as many Youngevity products as possible, the Youngevity distributors had even resorted to making false claims about Youngevity health benefits. Like these have properties to cure cancer, Alzheimer’s, osteoarthritis, autism, diabetes, etc.

Yeah, it would be great if this would be true, it means we would no longer have so many people suffering from these diseases. The problem is that these claims are not backed by any scientific evidence or research and therefore, are false and misleading.

On top of that, there were plenty of instances when Youngevity distributors were claiming unusual earnings without any legal disclosures.

#4. Exaggerated Amount of Products

I have reviewed a lot of MLM companies here, and honestly, I haven’t seen any other MLM company having so so many products. The way I see it, this has a few drawbacks for both customers and distributors.

For customers, it might be difficult to distinguish amongst all the variety the right product to purchase.

And for distributors, it’s hard to understand the specifications for each and every product. So, it can be really overwhelming, especially for beginners.

My Final Opinion About Youngevity + A Better Alternative

Youngevity is an established company that has experienced some huge growth over the years of its operation.

In order to be able to make money with Youngevity, you’ll need to first spend a considerable amount of money.

And you don’t even know how much money you can make with Youngevity if you will make money actually. Don’t forget that there is a lot of selling and recruiting involved – things that people don’t really like to be exposed to.

Let me tell you that there is a better, more passive way to make money.

You don’t need to be selling anything, or convince to join any business opportunity.

What you are going to be doing is building your own affiliate website, that will generate a ton of free traffic every day.

There are many ways in which you can monetize this kind of traffic. Does that sound interesting for you?

Don’t worry, you’ll learn everything you want to know!

With the affiliate marketing training program, I have followed, it’s easier than you think!


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See My #1 Recommended Way of Making Money Online:


I hope you have enjoyed reading this article, and now, you are well-versed about What is Youngevity Business.

Please feel free to leave any questions you may have in the comments section down below, and I will do my best to get back to you asap.

Take care and I will talk to you within my next post very soon!

Best Wishes,


Youngevity MLM






Overall Quality



  • Publicly-Traded Company
  • Member of Direct Selling Association
  • Huge Growth


  • High Start-up Costs
  • Monthly Orders Requirements
  • False and Misleading Health and Income Claims

3 thoughts on “What is Youngevity Business? – Youngevity MLM Review”

  1. Before I joined Wealth Affiliate, I was planning to Join an MLM Business type.

    Fortunately for me, I felt on a Review like this one. The Author of the Review convinced me that MLM was not the Right Type of Business for someone who wants to make money online.

    In MLM type of Business, you make money only if your Downlines want to work so that you can profit from their work. And if they decide not to work? Will you force them?

    Furthermore, many people are very scared of anything MLM. I think Affiliate Marketing is a better alternative. But, frankly, Affiliate Marketing is not easy if someone does not have a clear answer about how to generating traffic.

    • Hi, thank you for your comment.

      You are right, there is a need for certain knowledge and skills to make things work with affiliate marketing.

      It might be overwhelming, especially for newbies. I know it is because I have experienced this on myself.

      That’s why it’s recommended to take step-by-step training that shows you exactly what you need to do.

      So, a lot of guesswork is taken out of the equation.

      It’s a lot simpler than you think.

  2. Thank you, Natalie, for your comprehensive review. I had heard of Youngevity before but didn’t know anything about them.

    You have really highlighted some red flags:

    – what no income disclosure statement. This is standard in the industry and very unusual why they don’t also disclose this.

    – the false health claims made by distributors to cure various ailments are also a big concern. They certainly shouldn’t be doing that!

    They have so so many products and from the sounds of things are very overpriced. 30% markup from distributors to the public, that is high for the industry.

    Personally I’m happy to take health and wellness products that are the best health for me and my family.

    I’ve chosen to trust the company created by a double Ph.D. scientist, virologist, immunologist, and expert in human cells. Rather than a veterinarian.

    Thanks for showing me enough about them.


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