What is Valentus About? – Valentus MLM Review

Hey there! Are you looking to learn What is Valentus About?

If you watch their promo video, you’ll see that their motto is “Not Your Typical Direct Sales Company”. So, what is so special about this company?

Did you get intrigued?

In today’s post, I will go into every detail about Valentus MLM, including their compensation plan so that you decide for yourself if this is the right company to work with or no.

Valentus OverviewWhat is Valentus About? - The Logo

Full Name: Valentus

Type: Multi-Level Marketing Business Opportunity

Website: https://www.valentus.com/

Founder: Dave Jordan

Year of Establishment: 2014

Price to Join: $20 + Products Packs ($59.95 to $1199.95)

WellDoneAffiliate.com Rating:

Recommended? No

Important Note:

Please note that I am not a Valentus distributor and have never been in my life.

So you can rest assured that you will not see me here promoting their products or calling you to join Valentus business opportunity.

After checking a few direct sales companies, I have learned that they do not fit with my personal qualities (I am more of an introvert type of person).

But I didn’t give up on the idea of having my own business so that I continued searching for opportunities.

In the end, I have learned about affiliate marketing and quickly realized that it is my thing!

If you are a stay-at-home mom, like me (or dad, or just a student, it doesn’t matter) and you are open for other options, I highly recommend you check it out.

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See My #1 Recommended Way of Making Money Online:

What is Valentus?

Valentus is a Latin word meaning to prevail; proving to be superior in strength, power, and influence. Another interpretation is to be or become effective.

That is quite a strong choice for a business. It was established in 2014, in South Dakota, USA.

Valentus is a multi-level marketing company, selling coffee, and weight management products.

Who is the Founder?

What is Valentus About? - Dave Jordan
Dave Jordan

Dave Jordan is the Founder and CEO of the company. Being raised in a big, big family (really big, with 14 kids, can you imagine that?), Dave is a real example that hard work and dedication really pay off.

Before he has started Valentus together with his wife, he had prior experience working in the network marketing industry.

He was enjoying working using this business model but there was one thing he wished it could be better: the way how distributors were treated.

That is why in the Valentus company big emphasis is on people who are part of this business.

That is very noble of Dave and if you are looking for a company that actually really cares about its business partners, Valentus might be the one to consider.

What is Valentus’ Financial Situation?

One of the criteria to determine if it is a good move to join one MLM company or another is to see how well it is performing financially.

If their figures are going down, there is definitely something wrong going on with a company.

I am sure you wouldn’t want to join a business opportunity that has financial troubles, right?

Valentus doesn’t disclose their revenue on their official website which alone is a “red flag”.

I had to dig deeper to find out that they have made the following earnings since the inception of the company in 2014:


What is Valentus? - 2015-2019 Revenue
Source: www.BusinessForHome.org

The start wasn’t that bad and they did pretty well for the first two years. Then in 2017, something happened that took them down by $10 million in financial losses, going forward with more $5 million in 2018.

It could be caused by the trouble Valentus got into with the UK law in 2016, where they didn’t get the approval from state’s enforcement regulator entities, and didn’t even inform about that their distributors.

You can read the story of one UK distributor here. It’s quite normal that the decision was to stop promoting Valentus’s products.

Besides that, Valentus couldn’t avoid the experience of lawsuits (which is a common thing in this industry), I will reveal this shortly further in my review.

Are Valentus Products Any Good?

Valentus is selling weight-loss products and supplements, their flagship product being SlimRoast Optimum Coffee.

It is a uniquely formulated exclusive product that claims to help with weight loss, improve mood and focus, regulate blood sugar and boost circulation.


What is Valentus About? - Slim Roast Coffee


The idea of selling the second most consumed beverage (coffee) all around the world is not bad, right?

But is this product actually provides the results it claims?

If you have decided to work with an MLM company, you want to choose the one that has a really excellent and extremely helpful product(s) that people will enjoy and eventually will not find anywhere else except your company.

It’s important due to two things: first of all, you don’t want to be involved in the promotion of not so good product, and you don’t want your name to be associated with that product just because you are promoting it.

Second, when you are going to be building your downline team, not everyone who has decided from the start to build a business off of the opportunity you have invited them in will actually build that business, and you shouldn’t be surprised when some of them will drop out.



What is Valentus About? - Valentus Products Line



In this case, it’s good to keep these people as customers so that you can still earn commissions from the work you have done in the past when you have brought these people on your team.

There is only one way you can make this thing happen and that is through choosing right from the start an MLM company that offers good quality, exclusive products.

With that being said, let’s get back to Valentus’ Slim Roast Coffee and look at some of the customers’ reviews.

If we take one of the biggest online shopping platforms, that is Amazon, the rating of Valentus’ Dark Italian Slim Roast Coffee on Amazon is ordinary 3 stars on average.

Let’s take a closer look at what people are saying about this product:


What is Valentus About? - Negative Reviews on Amazon


However, I don’t want to be the bad girl here pointing only in the direction of negative reviews.

So, I’ll admit that there are also some good ones, like some of them here:


What is Valentus About? - Positive Reviews on Amazon


At the same time, I couldn’t read anywhere some of the scientific proofs that this product really helps lose weight.

More than that, I have found that New Zeland Medicines and Medical Devices Safety Authority has issued a warning that Valentus SlimROAST Optimum Dark Roast Coffee should not be consumed because it contains some controlled substances (methylhexanamine (DMAA) and phenethylamine) that are used in prescription medicine.

Even though there are also some positive reviews about Valentus’ coffee, I would be cautious to consume knowing that it could be dangerous for my health. 

On top of that, people are saying that it’s quite pricey. What amazes me even more that Valentus doesn’t display prices for their products on their official website.

Still, it’s not that difficult to find out how much does Valentus’ Slim Roast Coffee costs, and my jaw dropped when I saw this:


What is Valentus About? - Valentus Coffee Price on Amazon


$60 + for 84 g of coffee or if you do the math, $2,7 per one serving may seem not much, especially IF it would really deliver the effects it is promising.

But if you drink a couple of cups per day, it may not last you more than a couple of weeks. 

How Much Does it Cost to Join Valentus?

The price that you are going to pay in order to become Valentus’ business partner will depend will vary and it will depend on what level you want to join and what type of discounts you are looking for.


What is Valentus About? - The Starter Packs


There are 5 Product packs ranging from $59,95 all way up to $1199,95.

The more expensive the product pack is, the better ranking it gets you in the Valentus system.

For example, if you buy the Career Success Package that costs $1199,95, you automatically qualify as an Emerald Independent Representative.

Besides that, there is also a one-time $20 admin fee to get a website/back office in the Valentus business.

How to Make Money With Valentus?

There are three ways you can go with the Valentus company.

1) If you really like their products and want to consume them on a regular basis, you can become Valentus Preferred Customer and purchase products at wholesale prices.

If you refer two people who become Preferred Customers as well, then your next month’s scheduled order will be FREE.

Please, however, note that this offer does not include shipping costs and any applicable sales taxes charged to the Preferred Customer.

2) Retail Commissions 25%

In order to qualify for retail commissions, you must maintain a minimum order of 50BV every month (that equals 1 box of coffee).

If you couldn’t sell at least one item from the Valentus product line, then you have nothing to look for in Valentus’s business.

3) If you are serious about making money with Valentus though, then you are more than welcome to purchase one of the Valentus Product packages I had already mentioned.

For more information about the commission structure, you can check out their Compensation Plan.

If you prefer the video content more, here is an updated breakdown of Valentus Compensation Plan:


Do They Allow You to Use the Internet to Build Your Business?

That is really important to note because there are some MLM companies that even it’s hard to believe, are using the old-fashioned ways of promoting their products like door-to-door visits, home parties, etc.

And most importantly, they do not allow their business partners to leverage the power of the internet.

That is luckily not the case of the Valentus company though, and if you pay a $20 one-time fee, you’ll get your own website loaded with products that you can further use and promote through different channels like email, social media platforms, etc.

Is Valentus Legitimate?

Overall, MLM companies are oftentimes called pyramid schemes or illegal.

That is because of the amount of money you can make with the MLM business model is based on how many people you can recruit in your downline. 

The more people you bring in, who actually buy the products, the more money you make.

But the main difference between a pyramid scheme and an MLM company is that the latter usually have a product or a range of products behind the scenes. 

Therefore, Valentus is a legitimate business, although the business model it uses for its operation has some signs of a pyramid scheme. 

The Good and The Bad


#1. Very New Company

Valentus is one of those relatively new MLM companies, and this is good because the market is not that saturated yet as in the case of the oldest MLM companies, like Neolife, Amway, or Mary Kay.

So chances are if you’ll decide to go with Valentus MLM company, you will not experience that many people telling you that someone’s uncle lost his money with Valentus’ business.

#2. No auto-ship Requirements

There is no need for you to purchase auto-ship orders in order to be eligible to earn commissions. These are optional. 

#3. 90-days Return Policy

If for any reason you decide to return Valentus products, please note that you can do so within 90 days from the purchase date.

Also, it’s important to note that you can return only products that were unopened and unsealed. 


#1. Very New Company

The fact that Valentus’ company is still a relatively new business also has a few drawbacks. First of all, the majority of enterprises can’t stand more than 5 years in the business.

When it’s so young like Valentus, how do you know it will not collapse the next day after you join it? It can be too risky as laws are going more and more strict when it comes to MLM companies.

#2. Beware of Lawsuits Around Valentus

Lawsuits are already a common thing in the multi-level marketing business world. Although it has only 6 years of operation in the market, Valentus is no exception either.

One of the lawsuits was filed against Valentus in 2016 by its coffee supplier – Advanced Laboratories International LLC and was worth $3.18 million.

It was a disagreement on the number of goods to be supplied and they have reached a confidential agreement on this dispute.

But what’s interesting that from this lawsuit has resulted that Valentus was paying only $6 for one box of coffee, when buying it from Advanced Laboratories International LLC (remember that the end price is $64).

That should help you decide whether Valentus coffee worths its price.

#3. You Pay the Restocking Fee

Having a 90-days Refund Policy in place is a great thing but please note that Valentus charges a 10% restocking fee on the products returned.

Not to mention that you’ll also need to bear all the shipping costs. 

#4. Valentus Coffee is not FDA Approved

Not only the New Zeland Medicines and Medical Devices Safety Authority considers Valentus coffee unsafe to consume. 

According to the Philippines Food and Drug Administration Advisory No. 2019-536, Valentus Slimroast Optimum Dark Roast Coffee is part of the list of products that are not recommended to purchase and consume. 

Can You Make Money With Valentus?

In theory, yes, you can make money with Valentus MLM company. In practice though, it could be very difficult.

First of all, if you go with retail commissions, you’ll need to sell a ton of products to make any decent income.

Should I mention that you’ll need to go in person from door to door, or annoy your friends and family?

If you are a good recruiter though, this is where the treasure is buried. The more people you can bring onboard in Valentus’ company, make them love the products, stay, and duplicate what you are doing, the more earning potential is open for you. 

My Final Opinion About Valentus + A Better Opportunity

Given the fact that Valentus coffee is not safe to use, I am afraid that it will be even more difficult to sell it in the framework of an already tough multi-level marketing business model. 

With all the pros and cons I have explained in today’s post, I wouldn’t recommend investing your time and money in Valentus’s business opportunity.

If you are serious about building your own online business, here is a better option.

With the business model, I am using, you can literally take any of the products out there in the given niche and promote it via your own affiliate website and earn commissions like that.

I know what you are thinking right now: that building a website is difficult and you have no experience.

Don’t worry, you don’t need any coding knowledge nowadays, and building a website is a lot of fun!

Especially when you have a step-by-step training program that guides you by your hand through the entire process, and a community of successful affiliate marketers who already been there, done that.

It’s also backed up with the marketing tools so that there is no way for you to not succeed!


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I hope you have enjoyed reading this article and now you know a little bit more What is Valentus About.

If you have some questions I haven’t covered here, or maybe you want to share your experience you have with Valentus’ business, please, leave a comment below.

With love,


Valentus MLM






Business Opportunity



  • Very New Company
  • No Auto-ship Requirements
  • 90-days Return Policy


  • Valentus Coffee is not FDA Approved
  • Beware of Lawsuits Around Valentus
  • You Pay the Restocking Fee

8 thoughts on “What is Valentus About? – Valentus MLM Review”

  1. This is a very good article, it is well written, has strong contents and the media goes well with the flow and the contents.

    White background on pages is easier on your readers’ eyes (Thank You), each area is carefully explained and gives you back up stats to prove what is mention.

    List the Pros and Cons. Very Well Done, Great Review. I like it very much!

    • Hi, Laurence,

      Wow! Thank you so much for all your kind words and appreciation, I am trying my best to write as much informative and engaging articles, as possible. I have found that it’s a skill that could be learned and mastered, so I hope I am in a good way.

      Thank you for reading!

      Best Wishes,

  2. Hi Natalie, This reminds me so much of Amway!

    A friend tried to get me to join that program a while ago. I looked into it and realized that it actually takes SO much effort to make any money (and a lot more money to actually make things work than just the opt-in fee).

    Lastly, I hated the idea of trying to recruit family and friends…Seems like building your own site is a more legit way to do things.

    • Hi, Martina! I think that there is likely no person on this planet who hasn’t been approached by one MLM company’s representative or another. It sometimes seems like they are everywhere.

      Thank you for reading, and your feedback, much appreciated.

      Best Wishes,

  3. Great read, and thank you for explaining why you don’t recommend them.

    In today’s world where it is hard to find out what is good and what isn’t, it is hard to know the facts before making a purchase.

    I was looking into them previously but now that I ran into this excellent article, I can say my mind has been made up. I will be looking into your #1 recommended affiliate program.

  4. Hi Natalie,

    Thanks for the introduction of Valentus! Based on your review, I understand that its products have issues in the UK and NZ.

    Since the products are edible, it’s hard to say that people’s health won’t get impacted by Valentus Slim Roast coffee.

    If any MLMs provide high-quality products to all distributors to make sales, I would consider joining.

    In this case, I don’t see Valentus’s products are good for people’s bodies and those negative feedback on Amazon.

    So, I won’t join Valentus for health issues.

    Do you check the income disclosure for Valentus? It might get people to understand the average income if they join to become one of the distributors.


    • Hi, Matt,

      Yes, I would love to see any document that would show Valentus distributors’ income statement but unfortunately, I couldn’t find one publicly available.

      I wish they could be more transparent so anyone out there would know what income they could expect when working with Valentus company.

      Thank you for reading and your feedback!

      Best Wishes,


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