What is Oriflame? – Oriflame MLM Review

Are you looking to learn What is Oriflame? You have come to the right place!

Oriflame has over 50 to years of operation in the beauty and wellness industry, offering people the opportunity to work from home on their own terms.

Is it the right company to join in order to make your dreams come true?

In this Oriflame MLM review, I will go into every detail of this Swedish company. It will give you enough information to decide whether it’s a worthwhile opportunity or just a waste of time.

Let’s get into the important things right now!

Oriflame OverviewWhat is Oriflame? - The Logo

Full Name: Oriflame Sweden

Type: MLM Business Opportunity

Website: https://corporate.oriflame.com/

Founder (s): Jonas af Jochnick, Robert af Jochnick, Bengt Hellsten

Year of Establishment: 1967

Price to Join: Free

Recommended? No

If You Don’t Want To Waste Anymore Time On MLMs,
See My #1 Recommended Way of Making Money Online:


What is Oriflame?

Based in Schaffhausen, Switzerland, Oriflame has its origins in Sweden and it is a multi-level marketing company, producing and distributing a wide range of cosmetic products.


What is Oriflame? - Beauty Products


“A Company Built on Dreams” – this is how the management team positions the company on the market.

It was started in 1967 in Sweden capital, Stockholm, and has expanded over the years to more than 60 countries around the globe. 

They claim to produce all-natural beauty products that are being sold through a network of Oriflame independent distributors, counting 3,6 million people from different countries.

Who are the Founders?

What is Oriflame? - The Co-founders
Jonas and Robert af Jochnick

Oriflame Sweden was founded by two brothers Jonas and Robert af Jochnick, and their friend Bengt Hellsten.

It all started in a small office in Stockholm.

Jonas, Robert, and Bengt were motivated by their desire to follow their dreams by establishing their own business.

In 2006, Swedish business magazine Veckans Affärer said that Jonas af Jochnick was the 19th wealthiest person in Sweden, while his brother, Robert – 34th.

John passed away peacefully in May 2019 during night sleep.

Here is a short video telling Oriflame’s Founders story in a nutshell:


What is Oriflame’s Financial Situation?

Looking into Oriflame’s overall financial situation may not tell a lot in terms of how well its representatives are doing.

Still, it doesn’t harm checking some figures to see how the company is performing financially.

I am sure you don’t want to be part of a company that’s not earning that much, right?

According to BusinessForHome.org, Oriflame’s revenue was constantly increasing (though the growth was not that tremendous) between 2015-2018.

Then, in 2019 there was a decline of 5% in comparison to 2018.


What is Oriflame? - Financial Situation

What Are Oriflame Products and Are They Any Good?

A lot of products are manufactured under the Oriflame brand.

You can find anything from:

  • Personal Care Products like body scrub and intimate gel
  • Skincare (face and hand creams under NovAge brand)
  • Spa (face and body products help to nourish, exfoliate and moisturize)
  • Makeup (mascara, foundations, lipstick, etc.)
  • Wellness (Nutritional supplements)
  • Perfumes.



What is Oriflame? - The Products


Oriflame is known for using Swedish natural ingredients that derive from the harsh Nordic climate.

They claim to be using only natural extracts and never synthetic ones.

They are also Non-GMO and are cruelty-free. 

While it all sounds commendable, then why Oriflame products are getting so many consumers’ complaints?


What is Oriflame? - Expensive and Expiry Date


Ok, I might understand that these are expensive because they are made out of the natural ingredients. And if this is true, then why the products are causing those bad reactions?

Also, it seems that Oriflame doesn’t apply an equal price policy to all of the countries where Oriflame products are available for buying.


What is Oriflame? - Unequal Price Policy


It’s extremely important to believe in the product in order to sell it successfully.

When knowing that Oriflame products are receiving these types of complaints, could you still stand behind them?

How Much Does it Cost to Join Oriflame?

Interestingly, there is no fee to pay in order to get onboard.

However, you’ll need to make some orders after the registration process is complete.

You can order for yourself or your family. Another option could be finding customers and place orders for them.

How to Make Money With Oriflame?

There are two ways in which making money with Oriflame is possible:

#1. Retail Sales

Once you join Oriflame, you get a 20% discount on all available products.

Buy these products from Oriflame with that discount, and further resell them to your end customers for a retail price. You then keep the difference.

While this may be a great way to proceed with if you like selling in person, what’s the point if anyone out there could benefit from the free possibility to join Oriflame and receive that same 20% discount?

I mean, yes, it’s possible, but I’m afraid you couldn’t make a lot of money this way.

#2. Sponsor Individuals to Join Your Team

Spread the word about Oriflame business opportunity and start building your Oriflame sub-organization.

Amongst all the people you register into your downline, determine who’s wanting to build a business around Oriflame products, creating in his/her turn, his/her own downline.

You then are eligible to earn commissions and bonuses off of the work of your downline. 

Do They Allow You to Use the Internet to Build Your Business?

Once you join Oriflame, you are given the possibility to drive sales through a replicated website.

When you share your individual link with other people and eventually, they buy from your link, all these sales will be linked to you.

While this is a great thing, I can afford to assume that your website is not optimized for SEO and you can’t make use of Google’s free source of unlimited traffic.

So, you’ll need to constantly share your website with your potential customers manually, or, if you want to automate this process, you’ll need to spend a lot of money on advertising and marketing tools and systems. 

Is Oriflame Legitimate?

Oriflame is not accredited by BBB (Better Business Bureau is helping people find trustworthy businesses in popular categories).

Instead, Oriflame is a member of both the Direct Selling Association (DSA) in the countries they operate and the World Federation of Direct Selling Associations (WFDSA).

Oriflame has a wide range of products to offer, so it’s not a pyramid scheme or any type of scam. It is a publicly-traded company that’s well-respected for its quality products.

Can You Make Money With Oriflame?

20% of retail sales is one of the lowest in the industry (for example, Avon is offering twice as much). 

Out of 87 pages included in Oriflame’s Annual Report for 2018, I couldn’t find a clear statement as to how much an Oriflame representative is making on average.

It seems like Oriflame doesn’t want you and me to know these exact numbers as they could potentially prevent people from joining Oriflame business opportunity.

According to FTC’s caution:

“If the MLM won’t provide statistics of average earnings, you should consider that a red flag, as it would for anything promoted as a “business opportunity” or “income opportunity.”

The Good and The Bad


#1. Free to Join

There is no risk associated with building your business with Oriflame since joining is free.

#2. No Need to Buy Inventory

There are some purchase requirements but these are not huge and not on a monthly basis. 

#3. A Plethora of Products to Sell

There are hundreds of product positions available at Oriflame. They even have products for kids. So it’s easy for anyone out there to find something they’d want to buy.


#1. No Income Statement about Average Distributors’ Earnings

As I have mentioned earlier in this post, I wasn’t able to find a document that would clearly indicate how much money Oriflame representatives are making on average.

If you eventually find one, please let me know by posting a link to the document in the comments area down below.

#2. The Number of Oriflame Consultants is Decreasing Globally

In recent years, there are more people quitting Oriflame rather than joining, even though it’s free. That proves once again that profiting from MLM is no longer viable. 

#3. Beware of Lawsuits Around Oriflame

Unfortunately, Oriflame didn’t manage to avoid the fame of being suited in the court for different reasons. 

To name just a few instances, for example, in 2018, it has been accused, along with Faberlic, to be illegally using Fifa World Cup Imagery.

Also, there has been found that Oriflame escaped paying taxes in Russia in the amount of $84 million between 2006 and 2010. Another lawsuit Oriflame filled against e-Commerce websites like 1MG.com, Heathkart.com, Snapdeal.com, Flipkart.com, prohibiting them from selling Oriflame products, in violation of the Direct Selling guidelines. 

My Final Opinion About Oriflame + A Better Alternative

Oriflame has been around for a while and it’s one of the European leaders in the skincare and wellness industry.

One of the things they are still teaching you when you join their business opportunity is to go ahead and build a list of friends, relatives, and acquaintances whom you’ll further approach to ask them to take a look at your business offer.

When you are done with your list and wonder what else you can do, you ask your sponsor for advice and he/she is telling you to revise your warm list.

This may lead to a situation when you lose friends because they are already sick and tired of hearing about the Oriflame business opportunity. 

The fact that Oriflame is giving you a website to use in order to drive sales, leads, and prospects into your business is a great thing in essence but they “forget” to tell you that your replicated website is not structured in the way where it drives a ton of unlimited traffic on its own.

So, the only thing you can do is spend all of your free time to manually sharing your website or, pay a lot of money on advertising your offer in order to get people’s eyes on it.  

Based on what I have explained in this article, I don’t think that joining Oriflame is a great way to make money from home and quit your day job if that’s what you are looking for.

There are a few models that are greater if you want to seriously commit yourself to build your own business.

I suggest looking into blogging and affiliate marketing. If you manage to build it the right way, you can benefit from Google’s free and unlimited traffic coming to your affiliate website every day. 

It’s easier than you think, especially when you have such a great training platform behind you, as I have used.

Click the red button below to check it out, it’s free. You will be happy that you did.


If You Don’t Want To Waste Anymore Time On MLMs,
See My #1 Recommended Way of Making Money Online:


I hope you have enjoyed reading this article, and now, you are well-versed about What is Oriflame.

As always, should you have any questions, regarding Oriflame or anything else, please feel free to leave them in the comments area down below, and I will get back to you as soon as I can!

Stay well, and safe, and I will talk to you within my next post very soon!

Best Wishes,


Oriflame Sweden MLM






Overall Quality



  • Free to Join
  • No Need to Buy Inventory
  • A Plethora of Products to Sell


  • No Income Statement about Average Distributors' Earnings
  • The Number of Oriflame Consultants is Decreasing Globally
  • Beware of Lawsuits Around Oriflame

3 thoughts on “What is Oriflame? – Oriflame MLM Review”

  1. Thanks for sharing this in-depth review of Oriflame!

    My friend was just talking about this company and was not sure if she should buy their products.

    This was very helpful, I will pass this review on to her.

    • Hi, Wilbert, thank you for dropping by!

      I am glad you have found this useful, I’ll appreciate if you could share this article with anyone interested.

      Best Wishes,


  2. Hi Natalie,

    Thanks for showing us all your discoveries of Oriflame, it’s comprehensive and easy to catch the points.

    I believe the traditional MLM business is going down unless they can attract more customers online.

    For Oriflame, overall speaking, their products look excellent and might work for the majority.

    But, I am not the kind of person that loves to talk to different people about how good Oriflame products are just to sell them to make commissions.

    I will instead choose the platform you recommend in the last paragraphs to build my online empire.



Leave a Comment