What is Isagenix About?

What is Isagenix About? – Isagenix MLM Review

Are you looking to learn What is Isagenix About? You have come to the right place! 

In this Isagenix MLM review, I reveal all of the details about this company and the truth behind their business opportunity. 

This information should be enough for you to determine whether it worths investing your precious time and hard-saved money to build a thriving, passive income-generating business.

Isagenix OverviewWhat is Isagenix About? - The Logo

Full Name: Isagenix International

Type: MLM Business Opportunity

Website: www.isagenix.com

Founders: John Anderson, Jim Coover, and Kathy Coover

Price to Join: $29 (Annual Renewal) + Initial Order Purchase ($148-$590)

Recommended? No

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What is Isagenix?

Based in Gilbert, Arizona, US, Isagenix is a multi-level marketing company selling weight loss and personal care products.

It was founded in April 2002, “to inspire and empower individuals, families, and communities to live their best life through a journey of nutrition, health, and overall wellness”.

Isagenix is present in the US, Canada, Australia, New Zealand, and 8 other countries worldwide. At the end of the last year, Isagenix made a step further its expansion, acquiring another MLM company called Zija International.

Who are the Founders?

What is Isagenix About? - John W. Anderson, the Founder
John W. Anderson, Founder

 John W. Anderson is known to be one of the best formulators of health and wellness supplements.

His formulas were highly sought by many companies all over the world but when these were making choices for cheaper ingredients to be 

What is Isagenix About? - Jim and Kathy Coover, Co-founders
Jim and Kathy Coover, Co-founders

included in those product formulas, John was refusing to work with them. 

This is when he partnered with Jim and Kathy Coover to establish a direct selling company in order to be able to play by their own rules.

What is Isagenix’s Financial Situation?

Before deciding whether it worths joining one MLM company or another, it would not hurt checking out how well it’s performing financially.

I am sure you don’t want to join a business that is dying, right?

According to BusinessForHome.com, it earned $668 million in revenue in 2019, which is 22% less than in 2018.

Something is definitely not going very well in Isagenix otherwise they wouldn’t be recording negative numbers in profits. 

Are Isagenix Products Any Good?

I believe if an MLM company would offer a really great, unique product that is beneficial and bring real value for the money, a lot of people would love it, it would be much easier to promote and sell it.

That is why it’s always good to go and check it out (the best version is to try the products yourself) before diving into the business opportunity.

I am sure the last thing you want is your name to be associated with a bad quality product just because you was promoting it. 

There are many categories that Isagenix covers with the products that it has managed to design:

Weight Loss and Nutritional Cleansing

Performance and Sports Nutrition

Personal Care and Beauty

Essential Oils

Kids Line

First of all, it’s important to know that there is no scientific evidence about health benefits Isagenix products could bring.

So, if you ever hear that these could treat asthma, insomnia, help you get pregnant, etc., etc., don’t believe it.

More than that, sometimes these could be even dangerous.

Based on what an American Physician Harriet A. Hall said in its case study published in Skeptical Inquirer Magazine, the amount of Vitamin A in Isagenix products is dangerous and goes against the recommendations of The Medical Letter.

I will be totally honest with you by saying that I haven’t tried any of the Isagenix products, so I can’t offer you my first-hand experience with them.

But I had a look at what other customers are saying and I found that the majority of them are pretty much happy with Isagenix products.

Most of the Isagenix products listed for sale on Amazon get between 4-4,6 stars ratings, which is good.

For example, this IsaLean Shake is an Amazon’s Choice (the most recommended product on Amazon):


What is Isagenix About? - IsaLean Shake on Amazon


Here is a screenshot I have taken from one of the reviews this product gets from verified customers:


What is Isagenix About? - Positive Reviews on Amazon


But let’s not limit only on one source of information for the effectiveness of Isagenix products.

On TrustPilot.com, I have found both positive and negative reviews, the overall rating is 4 of 5 stars.

There are a total of 53 reviews submitted there, 89% of them are saying that the products are excellent, and only 11% gave them their bad credit. 

Take a look at what this guy is saying:


What is Isagenix About? - TrustPilot Negative Reviews


And another one here:


What is Isagenix About? - Negative Reviews (2) on TrustPilot


Unfortunately, Isagenix wants you to know only the good part (if it even exists).

On their official website, I have found only two testimonials and both are positive, stating how Isagenix changed their lives:


What is Isagenix About? - Positive Review 1 on The Official Isagenix Website



I believe it would be better and more transparent to give people an option to leave their own reviews on the Isagenix official website, instead of publishing two pictures with people who are obviously practicing sports every day. 

This would create an opportunity to document in one place how Isagenix products work, so that we, the customers, wouldn’t need to endlessly browse the internet for the answers.

And it would create more credibility and trust for the Isagenix brand. 

But perhaps Isagenix doesn’t want those negative reviews to show up on its official website. Although this doesn’t prevent people from finding out the truth.  

How Much Does it Cost to Join Isagenix?

At Isagenix, there are two options you can sign up for: Preferred Customer and Associate Member. There is no fee to sing up as a Preferred Customer, it’s free.

With this option, you get the possibility to purchase Isagenix products with a 25% discount from the retail price. As a Preferred Customer, you can’t start a business with Isagenix.

There is a possibility though to earn Product Introduction Rewards coupons for referring other people to buy Isagenix products.


What is Isagenix About? - Product Introduction Reward Coupon



If you want to sign up as an Associate Member and make use of their business opportunity, here are the costs to pay:

  1. $29 annual registration fee
  2. Your Initial Order (They recommend buying the Premium Packs that could cost an additional $148-$590). What is Isagenix About? - Weight Loss Premium Pack Price

How to Make Money With Isagenix?

Isagenix states that their Compensation Plan is one of the most lucrative and rewarding in the MLM industry.

So, what’s so special about it, and is it really that easy to make money selling Isagenix?

There are two ways which you can go, and these are pretty much typical for most of the MLM companies out there:

#1. Retail Sales

If you like to interact with people, you can talk to them about Isagenix products. Every time they buy from you, you make a $25% profit.

It’s as simple as that: buy from Isagenix with the discount available to you within your membership, and sell it for a retail price. However, imagine how much would you need to sell in order to make a sustainable income with this method?

#2. Build Your Team and Earn Residual Income

Most people won’t sale enough with method #1 to make a considerable profit.

That’s why there is always option #2 in which it’s recommended to start inviting people to join your team (often referred to as “downline”) who will also be purchasing Isagenix products/starter kits and, hopefully, build their own downlines.

What is Isagenix About? - Focus on Recruitment


In order to be eligible to earn commissions within the Isagenix Compensation Plan, you’ll have to maintain your status active and for this, you’ll need to personally generate at least 100 PV (Personal Volume) within a month period.


What is Isagenix About? - Monthly Personal Purchase Requirement


Of course, if you couldn’t sell at least one or two Isagenix products, you have nothing to look for in the MLM industry.

Besides that, if you really want to make money with Isagenix (or with any other MLM company out there), you’ll need to consume the products yourself, otherwise, how could you know which one of them to recommend to your customers?

If you prefer more video-based content, you may wish to watch this thorough explanation of the Isagenix Compensation Plan, delivered by Kathy Coover in person:


Do They Allow You to Use the Internet to Build Your Business?

Many of the MLM companies are still using old strategies to sell their products like door-to-door visits, hosting home parties, etc.

However, folks, we are living in the world in informational technology, and honestly, it’s a pity to not benefit from the endless opportunities the internet has to offer.

Isagenix is wise enough to provide its distributors with their own websites to promote and sell Isagenix products and the business opportunity.

Is Isagenix Legitimate?

Despite the fact that there are some people who call Isagenix a scam, I wouldn’t be so categorical.

Overall, MLM companies do have some signs of a Ponzi or a pyramid scheme but not all of them actually are.

Pyramid schemes usually don’t have a real product or service behind them, they are illegal and don’t last. Isagenix does have a wide range of products to sell, and it has been in business for 18 years.  

Also, it’s a member of the Direct Selling Association (DSA) and it received an A+ BBB rating.

What is Isagenix About? - BBB Accredited Business

Can You Make Money With Isagenix?

To answer this question, let’s take a look at what current Isagenix distributors are making.

According to Isagenix Earnings Disclosure Statement for 2018:

50% of Associates that were new to Isagenix, earn less than $226 for the entire year

10% made more than $1 328

1% made more than $8 529

Isagenix explains this by the supposed fact that most of its members are joining Isagenix primarily for being product users.

The possibility of earning income is secondary and is accomplished by sharing Isagenix with their personal acquaintances. 

Of course, these results are not typical, you can make more, you can make less, you can earn nothing.

It all depends on you and your personal skills set. Keep in mind though that in order to make a sustainable amount of income, you’ll need to recruit thousands of people in your Isagenix business. 

The Good and The Bad


#1. Low Number of Customer Complaints

There are only 16 customer complaints submitted to BBB (Better Business Bureau) in the last 3 years, which is not that much if to compare with other MLM companies (LuLaRoe received 408 consumer complaints).

However, only 4 complaints were closed in the last 12 months. So, there is still room for improvement for Isagenix to work better on resolving those issues customers face with them.

The complaints concern advertising/sales, billing, and collection issues, and problems with the product/service.

#2. BuyBack Policy in Place

According to Isagenix Terms and Conditions, in case if you change your mind and decide to quit the Isagenix business, they will return you money for the marketable products you have purchased within the previous 12 months.

#3. A Variety of Products to Sell

There are lots of different products you’ll find at Isagenix from personal care to essential oils. They even have products specifically formulated for kids. This only means that anyone could find something to buy. 


#1. High Start-up Costs

In order to be able to earn money with Isagenix business opportunity, you’ll first need to spend up to $600.

I must say these are not the highest start-up costs within the MLM business industry, still, consider that investment before you even earn any money.

#2. Most People Failed to Earn a Full-time Income

As I have already mentioned above, only 1% of Isagenix distributors are earning a full-time income from selling Isagenix. So it’s unlikely possible to relay on Isagenix if your goal is to quit your job. 

#3. Beware of Lawsuits Around Isagenix

There were no lawsuits filed in by regulators like FTC (Federal Trade Commission) or FDA (Food and Drug Administration) just yet in the history of Isagenix, but the current lawsuit filed in by two distributors (Bryan Lund and  Scott Christensen) against Isagenix, exposes the secret Amazon and eBay sales racket. 

Although according to Isagenix Policy and Procedures, Isagenix distributors are not allowed to resell the products through online retail stores, the company’s management allegedly approved this, perhaps due to the fact that the sales volumes were decreasing. 

It is also a shred of clear evidence that Isagenix doesn’t provide an equal opportunity to all of its distributors.

My Final Opinion About Isagenix + A Better Alternative

I am doubtful that you can make any significant amount of income by selling overpriced products that are not backed up by science and, in most cases, have cheaper alternatives with similar content. 

If you are serious about building your own business in the health industry (or in any other industry you want), check out my top recommendation, by clicking the red button below.

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I hope you enjoyed reading this article and now, you know What is Isagenix About.

Please, if you have more questions about Isagenix, feel free to leave them in the comments section down below. I tend to respond to all inquires, and I look forward to hearing from you!

Best Wishes,


Isagenix MLM






Business Opportunity



  • Low Number of Customer Complaints
  • BuyBack Policy in Place
  • A Variety of Products to Sell


  • High Start-up Costs
  • Most People Failed to Earn a Full-time Income
  • Beware of Lawsuits Around Isagenix

8 thoughts on “What is Isagenix About? – Isagenix MLM Review”

  1. Hi Natalie,

    It seems like people rely more on no carbs rather than their actual product to get the weight loss results?

    Furthermore, anytime I see lawsuits, that is a huge red flag for me. I always think about the stock market – if you’ve got lawsuits around a company, you can be sure that stock price is going to tank if it hasn’t already.

    Just like there’s no way to “get rich quick”, I don’t think there’s a way to “get thin/ripped quick” either so I don’t know if I’d want to promote a product like that…

    Do you have any other suggestions for building a legit business?


    • Hi, Martina,

      Thank you for dropping by, and your input here.

      I am by no means a weight loss expert but I believe that practicing some sports regularly and eating healthy foods will help you with this goal without any special weight loss products.

      Maybe it’s no harm in taking those weight loss supplements (although it’s better to check the label every time) but I am doubtful it’s namely these products are making you losing weight.

      Yes, I do have other recommendation, there is a possibility to build a legit online business without having to sell products to anyone, or convincing to buy or join anything.Click here for more details.

      I hope this helps!

      Best Wishes,


  2. Natalie,

    Great article…..

    I once got involved in an MLM plan and it was definitely NOT for me.

    The constant training and promotional events (that cost you the distributor) got out of control and you really have no say-so when it comes to product development just buy buy buy and push it down to your down line.

    In closing its really a numbers game but that’s my personal opinion.

    • Hi, John, thank you for sharing your experience with MLM companies.

      Paying to participate in their promotional events doesn’t teach you new things really, you could spend that time and money more efficiently elsewhere.

      I believe the purpose of those companies’ events is to pull even more money out of you, and eventually maintain that spirit of success they want you to believe in.

  3. MLM companies have a bad reputation and retention rate is almost none, Not every product/company is perfect.

    Thanks for this detailed review. It not only saved my time but money as well.

  4. Well honestly the only thing that I need to know about Isagenix is that it is an MLM company – so it is a no go for me based just on that.

    I believe all MLM business models are basically a scam. It’s a cover-up for a pyramid scheme and that’s it.

    There is no real focus on the product and the product is usually nothing special, and almost always at ridiculous prices.

    I’m either going to buy products through a reputable store for my own use… or I will promote products either as an affiliate where there is no cost to me.

    I also promote products as an influencer where PR companies(or the company directly) provides me with the product and pays me to promote their product.

    I do not pay to purchase products and I do not pay a company to be allowed to promote and sell their products. It’s a no thanks from me!

  5. I never really heard of MLM companies before but I’m definitely going to be a bit cautious now.

    I don’t like to buy products like these myself unless they can back their claims with good scientific evidence which it appears these cannot do.

    Thank you for such an in depth review.


  6. Hi Natalie,

    Thanks for this informative review about Isagenix, I think it’s very comprehensive.

    But, for edible products, I tend to be more cautious because they might harm our bodies after we take them as daily meal replacements.

    Especially when I read about what Doctor Harriett A. Hall commented on Isagenix products, this is a red flag to me.

    And, from its compensation plan, it’s obvious that you could earn the most by recruiting as many downlines as possible for your commissions and bonuses.

    This is definitely not my cup of tea. I would prefer a better program to do my online business.



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