What is Income School Project 24 About? – Does it Worth Your Time & Money?

Hey there! Welcome to my Income School Project 24 Review. If you are on this page right now, I bet you are hungry to learn What is Income School Project 24 About, and is it actually worths your time and money?

Before diving into details, I want to make a mention that this is not like so many training programs out there that are making misleading claims that you can start making money TODAY.

This training program has a different approach and I will be revealing it further in this review.

Are you ready? Let’s get started right now!

Income School Project 24 OverviewWhat is Income School Project 24 About? - The Logo

Full Name: Income School Project 24

Type: Affiliate Marketing Training Course

Website: https://incomeschool.com/

Owners: Jim Harmer and Ricky Kesler

Price: $449 for the first year; next $199 per year

Recommended? Yes

Important Note:

As always, I want to make a disclaimer that I haven’t been through Project 24 and I am not in any case affiliated with them.

I write this review based on my thorough research and with the intent to offer you all the information you might need in order to make an informed purchasing decision so that you don’t have to endlessly browse the internet searching answers to your questions.

If you are curious about what training program I have used to build this affiliate website, I want to tell you that it’s less costly than this Income School Project 24, but NOT less effective and helpful.

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What is Income School Project 24?

Like in the 4 Percent Success Challenge, the number 24 wasn’t chosen by accident to include in this Income School program’s name.

Project 24 is a program that was designed to help you build your own online business that will generate you a passive income within a period of 24 months.

This sounds very realistic and I like the fact that this is not one of the many programs out there that claim and promise you can make thousands and even millions of dollars online in a matter of no time.

Who Are The Founders?

What is Income School Project 24 About? - The Founders


When I discover a new training course or an affiliate marketing program, I always like to check out who are the founders and what backgrounds they have.

This program is not an exception to this good practice of mine and therefore, meets Jim Harmer and Ricky Kesler who have started the website www.incomeschool.com in 2013, but as they confess themselves on their website, this one was the slowest to grow, among many others, they have built.


What is Income School Project 24 About? - The Story


What is Income School Project 24 About? - Jim HarmerHonestly, I personally thought initially that Jim and Ricky are brothers because it seemed to me that they are very much looking alike with each other.

But this is not actually the case.

Jim and Ricky are school old friends and they are connected together by the passion for creating and building affiliate websites.

Jim Harmer is a successful internet marketer and one of the co-founders of Income School Project 24.

He has experience with building a network of affiliate websites in the photography and parenting niches. He is also a writer that sells his books on Amazon.

What is Income School Project 24 About? - Ricky KeslerRicky Kesler is also a successful internet marketer and the other co-founder of this Income School Project 24.

He has built affiliate websites in niches like camping, bikes, etc.

Both Ricky and Jim are delivering the content in their main course, as well as they are the main faces in their podcast episodes and Youtube videos.

How Income School Project 24 Works?

There are many ways in which training is provided in this Income School Project 24 and I will be revealing all of them in detail further in the Tools and Resources section of my review.

The core training is the course called “The 60 Steps to a Successful Website” or Project 24.

This training is supposed to take you through the process of building your affiliate website from scratch that usually lasts up to 24 months.

In this period, there are Timelines (like 3 months, 6 months, 12 months, etc.) and they are giving you exact indicators where you should be with your website in terms of the number of blog posts on your website, traffic, and revenue.

Submit Milestone is a feature inside their training that was designed to get you up every time you get discouraged by not seeing results.


What is Income School Project 24 About? - Submit Milestone Feature


The first milestone is called “Pizza Day” and this is basically when you make your first $5 from your affiliate website.

The first time you make a $5 online – that should be an eye-opener moment because it shows to anyone that making money online is real with a website. 

As you reach certain milestones, you can then submit it to Jim and Ricky and they will elevate your community account to where you will see such things as Pizza Day, $100 per month, $500 per month, $1000 per month, and finally, full-time income (Finisher).

TOOLS & Resources

Library of Courses

What is Income School Project 24 About? - The Library of Courses


Training #1. “The 60 Steps to a Successful Website” or Project 24

As I have mentioned already, this is one of the core training and is about everything from buying hosting, setting it up, choosing a niche, buying a domain name, getting the right plugins.

Here you will also find different types of legal information you need to include on your website to make sure that you can keep yourself nice and clean in Google’s eyes so that you can go up in rankings as quickly as possible.

The training is concise and compact and it tells you what to do at each of the steps.

It’s really important that it is step-by-step because many times when setting up and running an online business, it may seem like you need to do a million things but never really accomplish one. 

With this step-by-step training, they give you the exact things you need to do in order to move the needle and get the business continuing to grow forward.

Training #2. Search Analysis

Jim and Ricky teach here a few different approaches from anybody else teaching over the internet on how to do keyword research analysis.

They teach going to the source, i.e. going to Google and getting information from Google as to what you need to write about on your website, rather than using keyword research tools.


What is Income School Project 24 About? - Search Analysis Training


In this way, you are going to be writing your blog posts, not for the sake of keyword that you have found that has great indicators, but you are going to be writing for topics and Jim and Ricky teach how to write topically. 

Another aspect here is that they teach you how to read the search engine results pages.

What I mean by this is anytime you search for something on Google, it is going to give you ten or so results.

Guys from Income School Project 24 show you how to look at those ten results and determine if you can create something that is going to beat it. And if you can – great! Go ahead and create the content.

If it looks like a little competitive, they still preach going for it because it still might be able to get you some good traffic.

But if it’s something that shows out of the league, too competitive that a small niche website will not be able to outrank it, they will tell you to skip it and go for something else.

Training #3. Picking Profitable Niches

Here they are giving you the information about how to pick a topic that will be a niche for your future website.


What is Income School Project 24 About? - Picking Profitable Niche Training


They talk about things like seasonality, like for example if you would be into a gardening niche, top seasons would be spring and autumn, while winters are the periods when this niche might be not that popular. 

Therefore, they help you understand such things when you are up to choosing your particular niche.

A lot of this is based on showing you how to use Google Trends effectively and they go very in-depth on how to do that.

Training #4. No Nonsense SEO

The whole point of writing is to be a helpful resource.


What is Income School Project 24 About? - No Nonsense SEO Training


So they show you how to balance between being a helpful resource on top of using the right wording and the right type of tone with your blog posts so that Google will love you and people who will be coming to your website, will like your content and also you. 

All these things will help you naturally raise your rankings in Google. 

Training #5. Web Traffic Snowball

This training is all about how to get traffic to your website quickly and consistently without wasting time on Social media. 


What is Income School Project 24 About? - Website Traffic Snowball Training


So the point is that when you create your website, you are trying to create, again, a helpful source for everyone to enjoy, but it is not just for Google.

Google probably will be your main source for traffic, but here they are showing you how to use other sources to get traffic to your website as well.

Training #6. Email Marketing 101

This training is about how to properly implement an email marketing strategy on your website.

Depending on the size of your website, the direction of your website, having an email list isn’t going to make a difference if you are not getting enough traffic to your site anyway. 

So in this training, they help you kind of evaluate whether or not you want to jump into email marketing, but they also show you how email marketing can be done correctly, without being spammy.


What is Income School Project 24 About? - Email Marketing 101 Training


One of the email autoresponders that they really push is SendinBlue. In their particular situation, they say that they simply love SendinBlue and that they didn’t have any particular issue with deliverability or ease of use or anything like that. 

Therefore, they teach you how often you should email your list, and how to properly manage your list to get the highest rate possible of emails opens, etc.

Training #7. Hire & Train Writers

One of the biggest issues bloggers may face when they have finally got a good amount of traffic is scalability.

Hiring and training writers, especially when your website starts to get a little traction and you start making money, you can take that money and reinvest it into writers’ work.

Hiring and most importantly, training writers might be a real headache that I am sure none out there wants to deal with. 


What is Income School Project 24 About? - Hire and Train Writers Training


What Jim And Ricky actually did in this piece of training is they put together videos that you can literally take and show to your potential writers that you want to hire, and it teaches them how to write a blog post.

And there are two videos: one of them teaches how to create blog posts, and the other one teaches how to publish those blog posts on a WordPress website. 

From my experience, I can tell that it is not rocket science how to write a blog post and once you learn how to do it, you can teach anyone how to write and publish a blog post. But with the videos that they provide here, it makes this whole process a lot easier.

They even give examples of where you can go and get nice writers for yourself.

Training #8. Photography Start!

The photography part is actually a field of Jim’s specialization and here they are teaching you how to take pictures and include them into your blog so that it looks nice and professional. 


What is Income School Project 24 About? - Photography Start Training


Depending on what your niche is, you may even take pictures of yourself and by doing that make your website more real and appealing, you can include photos with your friends and family, etc. 

When you include pictures with yourself doing things around whatever your niche is about, it creates more credibility and helps establish that special connection and trust level with your viewers and readers.

This also means that they will always want to come back to you and your website and watch and read your stuff over and over again and in this way, become lifelong fans and, hopefully, lifelong customers.

That is why it is very important to get nice looking photography on your website and Jim also goes very in-depth on how to do it as well.

Training #9. Reviewing Your Sites

In this training, they are going through 5-6 different websites, some of them are doing pretty well in terms of traffic and revenue, and some of them are not doing very well.


What is Income School Project 24 About? - Review Your Site Training


In this way, they are showing you what you can do on your website in order to improve it and make it perform better.

Training #10. Improve and Speed up Your WritingWhat is Income School Project 24 About? - Improve Your Writing Training

Writing a blog post may take time and maybe tedious. Anytime you can find some sort of lifehacks or something that you can use speed up this process, I am sure you will want to take it.

When you are a brand new blogger, and you don’t really have a set schedule, it really helps to know how you can write a blog post off, let’s say 1000-1500 words in 1 hour or 1,5 hours.  

In this training, Jim and Ricky give you very good tips and tricks that help you do everything from researching your topic that you want to write about to creating your blog post, breaking it up in nice and manageable chunks, and thus, really getting stuff done in an hour or two.

Training #11. Monetize with Ads

What is Income School Project 24 About? - Monetizing with Ads Training

Too many times we are looking to make money too fast with our blogs.

With making this piece of training one of the last one among all the training courses inside this Income School Project 24, Jim and Ricky want to show you what is a priority that you should be really concerned with. 

You need first to create your website and add some good quality content on it, you need to start to put stuff out there for Google to see. 

It really takes at least 6 months to take your blog to where you want it to be on Google for the most part. So, why would you concentrate on monetizing different things on your website when there is zero traffic coming to your site?

So, the first thing you need to do before monetization is to get traffic to your website, and this is actually done through creation of high quality and engaging content.

They show you different types of monetization strategies that they use outside of affiliate marketing and outside of creating your own product. 

Once the traffic is there, there is great potential to make a good income from monetizing with ads, and this will be determined by the amount of traffic you will be receiving. More traffic equals more revenue, this is how it works.

Training #12. The Success MindsetWhat is Income School Project 24 About? - The Success Mindset Training

In this last training, Jim and Ricky really try their best to get you into the right mindset so you can understand that whatever happens in front of you: whatever pitfalls, or issues, or different problems you went into because you have the right mindset, you are going to move through.

This training really helps with getting that right mindset and it comes from Jim talk that he gave at the 2018 summit in Boise, Idaho. 

Podcast Episodes

Jim and Ricky actually run their own Podcast which is 30-60 minutes or even longer videos in which they are discussing almost anything related to affiliate websites.

What is Income School Project 24 About? - Podcast EpisodesThey touch such topics like Blogger Finance which is basically about how to administrate the finances while building up your blog, including the tax aspects of it.

Also, they include here case studies on the websites they have already built and they are showing you exactly how they went from $0 to $2K-$8K per month.

Or, how they scaled their business by hiring a group of writers

Youtube Vlogs

You know that Youtube is free to use worldwide so you don’t have to be a paid member of Income School Project 24 in order to get access to Jom and Ricky’s Youtube channel.

Even though these are available to all people around the world for free, Jim and Ricky share there technics and strategies they apply themselves to their affiliate websites.

Of course, they don’t share everything they do (because in this case, nobody wouldn’t sign up for their training course, right?) but still, there is a lot to be learned from these videos and I highly recommend you go ahead and check them out, they are so humorous and extremely knowledgeable.

I have included this Youtube video here so that you waste no more time and start learning from Jim and Ricky right away:



They do have a pretty active community, and there are around 20-30 people who are active on the page at any given time.


What is Income School Project 24 About? - Community


In terms of Jim and Ricky’s personal involvement, they get into the platform once or twice per day.

Case Studies

It seems that Jim and Ricky are very transparent in everything they do.

On their website, I have found among other useful things, case studies for 12 affiliate websites they have already built thus far and how much money they are making with them.

Some of them are making only tens of dollars, some of them are earning hundreds of dollars, others – thousands of dollars, and there are some websites that they have sold for up to $184,000.

It seems like their website www.incomeschool.com is the one that brings them the most income consistently.

What is Income School Project 24 About? - Income School Website

Private Coaching

I will be honest by saying that their coaching services are quite expensive.


What is Income School Project 24 About? - Private Coaching

The Good And The Bad


Legitimate Training Course

This training is a real deal and is full of a lot of helpful and actionable information.

Again, I want to stress the fact that they are not making misleading promises of big earnings overnight.

On the opposite, a lot of the things they are talking about are having to do with the real-life of blogging and running an online affiliate marketing business. 

The training is constantly updated with podcats episodes, and case studies, so it’s totally understandable that there is an annual membership in there.

No Success Is Guaranteed

Jim and Ricky are not trying to convince you that literally anyone could be successful by applying their training simply because there are no two identical people in this world, and we all work and learn differently, therefore, any one of us will get different results according to the work and effort invested.

There is no money-back guarantee provided for this training.



Might be Expensive

Although it is not that expensive as some of the affiliate marketing training I have already reviewed here on my blog (Kibo Code, Authority Hacker, Super Affiliate System, etc.), still, it might seem a lot to pay $449 at once for a program that you don’t even know if it is the right fit for you.

That is why although I really think that Jim and Ricky did a great job when they have created this training, I still recommend you check out My #1 recommended affiliate marketing training because it lets you try the training out before you even need to pay a dime for it. 

Takes Time to See Results

I know that this is what stops a lot of people from starting their own affiliate website.

There has to pass at least 6 months until you will start seeing some traffic coming to your website and approximately 1 year before it really gets that good traction in search engines. 

During this period of time, you have to find those reasons to consistently work on your website, no matter what. Bur believe me if you can do this, it all worths the effort.

From my own experience, working on your own business is one of the best feelings in this world. 

Who Is Income School Project 24 For?

This training is designed for both beginner and advanced internet marketers.

The main training includes a 60-steps course and is focused mainly on newbies in affiliate marketing.


What is Income School Project 24 About? - Who is This Training For


At the same time, there is a lot of helpful content for more experienced internet marketers in the podcast episodes and Youtube vlogs.

This training is for anyone out there who is willing to create his own affiliate marketing business online and is willing to invest time and money (up to 24 months) to see results.

My Final Opinion About Income School Project 24

Overall, I personally believe that this is good training that worths taking and following, although I haven’t personally taken it.

I have watched a lot of videos of Jim and Ricky and think these are great guys that have real knowledge and experience to share.

They are proving the information in both a fun and knowledgeable way so you never get bored or tired.

However, I don’t like that they don’t offer this opportunity to test their training before having to pay for it.

This makes the training I have taken different from this Project 24 training, and that is why I personally like it more.

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I hope you have enjoyed reading this article and now, you are well-versed What is Income School Project 24 About.

If you have any questions or thoughts about it or any other related topic, please feel free to leave a comment in the respective section below.

I am a real person and I always reply to my readers!

Also, only if you feel that this informations might be useful for someone else too, please use the social share buttons and help this article reach its audience.

Thank you for reading and I will talk to you in my next post!

Take care,


Income School Project 24






Overall Quality



  • No Success Is Guaranteed
  • Legitimate Training Course
  • Step-by-Step and Easy to Follow


  • Expensive
  • No Money-Back Guarantee
  • Takes Time to See Results

6 thoughts on “What is Income School Project 24 About? – Does it Worth Your Time & Money?”

  1. Hey,

    An excellent review of a project I’d never really heard of before. Very informative and honest of you. I think it is a bit expensive but what they offer is everything that a newbie would need.

    I think I’m going to look into this a lot deeper, and I’ll let you know my further thoughts. It may be that the cost is just my initial thoughts, and I think differently after a good search.

    I’ll let you know.

    Thank for you for sharing and keep up the great work. Your site looks awesome.


    • Hi, Tom, thank you for your feedback, I am really happy you have learned something new for yourself from this article.

      As I have said, the price might seem a bit high to pay all at once but I think the training worths the money.

      I look forward to hearing about what you have to say about it afterward.

      Best Wishes,

  2. Hi Natalie,

    This article is in-depth on income school project 24! I agree that their training courses are legitimate and helpful for anyone who likes to create a personal website for certain niches.

    When I first started my online journey, the first thing that came to my mind is always the cost.

    I need to try my best to find a platform that doesn’t charge me a lot but still helps me achieve my goal.

    While I see the pricing of income school project 24, it draws me back.

    $449 for the first year and the coaching calls ($599-$899) are expensive for me. And, they don’t even provide a money-back guarantee, what if people don’t like the training?

    So, if they do provide a FREE trial with full access to the platform, would you recommend it or still concern the price issue?


    • Hi, Matt, thank you for your feedback, much appreciated.

      They used to offer a money-back guarantee before but they stopped this practice due to certain reasons. You can read more about their Refund Policy here

      They have enough material on their website, as well as their Youtube videos are built pretty much around it.

      These give the understanding of what the training is all about and therefore when someone joins the paid membership, it means that one should already know into what he/he is getting into.

      However, if there are some issues occurring during the training, you can always post them inside the community platform and either Jim or Ricky, or obe of their team members, or even some of the veterans on their platform will take the time to help you. There is no free trial for this training.

      I hope this helps!

      Best Wishes,

  3. Hi there!

    Thanks for sharing your Income School Project 24 review. I used to follow these guys on YouTube a lot.

    They seem like two great guys who really know what they are doing.

    I learned a lot about affiliate marketing, SEO, and all other stuff related to the make-money-online world from their free videos.

    I would like to get this course one day to expand my knowledge.

    The only thing that I really don’t like about Income School Project 24 is the lack of free trial.

    It would be great Jim and Ricky could include at least a few days of free trial just enough to take a quick look around before buying the real thing.

    Anyway, I hope they’re going to do something like that in the future.



    • Hi, Ivan,

      Thank you for dropping by!

      I agree with you that this is one of the affiliate marketing courses that really do stand out from the rest available.

      This is one of the courses I am also looking to get when I’ll finish the current one if they’ll add the free trial.


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