What is Avon Business? – Avon MLM Review

If you landed on this page through Google, then most probably you are looking to learn What is Avon Business?

Avon is one of the oldest MLM companies, that has been around for more than a century, and it might feel a little unprecedented. 

Is it still a good move to join Avon in order to make money working from home?

In this Avon MLM review, I will go deep into all of the details about Avon to reveal the truth behind this business opportunity. Read till the end, you may be surprised about what I have found.

Avon OverviewWhat is Avon Business? - The Logo

Full Name: Avon Products, Inc. 

Type: MLM Business Opportunity

Website: https://www.avon.com/

Founder: David H. McConnell

Year of Establishment: 1886

Price to Join: $0/$30

Recommended? No

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What is Avon?

Founded in the 19th century in New York, USA, Avon is one of the oldest multi-level marketing companies (often referred to as network marketing or direct selling companies).

It manufactures and distributes, through its network of representatives, a wide range of cosmetics, fragrances, jewelry, toys, and apparel products.


What is Avon Business? - The Products


Initially, Avon was manufacturing products designed specifically for women but later on, it extended its product line to men and kids.  

Nowadays, Avon is owned by Natura Cosmeticos SA and has its headquarters in London, UK.

Avon is present in more than 135 countries worldwide and it counts more than 6 million members. 

Who is the Founder?

What is Avon Business? - David Hall McConnell Sr.
David Hall McConnell Sr. (1858 – 1937)

David H. McConnell was a successful American businessman and entrepreneur with Irish origins. 

His initial plans for life were to become a math teacher but instead, he entered the business world and started working for the New York bookselling agency. 

He hadn’t made enough income by selling books so he decided to add free perfumes which he made himself. 

David saw that ladies were more inclined to buy perfumes rather than books, which led him to the idea of starting his own business which would satisfy women’s needs in beauty products.  

What is Avon’s Financial Situation?

The general financial situation of an MLM company may not directly affect its representatives’ income.

Still, it’s good to know how well the company is performing financially. I am sure you wouldn’t want to join a company whose financial indicators are not that good, right?

According to BusinessForHome.org, starting from 2017, Avon’s revenue was steadily decreasing year after year.

Thus, for the 2019 year only, there was a decrease of 14% in comparison to 2018. 


What is Avon Business? - Financial Situation and Revenue


It’s not that much, as in the case of Zija International, that registered a decrease of almost 40%.

Still, I think, it’s worth taking this into consideration before deciding to join Avon’s business. 

Are Avon Products/Service Any Good?

Let’s first start with Avon products. It’s essential that people are satisfied with them for you being successful in selling Avon products. 

Only in 2014, Avon decided to take toxic Triclosan chemical out of its products’ ingredients, as a result of pressures from shareholders and consumers who wanted a safer product.

However, there are still people who claim swell up and itchy eyes, skin, chest pain, and headache after using Avon products.


What is Avon Business? - Customer Complaints 

Their customer service is no better, people are having billing/collections problems, as well as delivery issues. 


What is Avon Business? - Bad Customer Service


Overall, there are 51 total customer complaints on BBB (Better Business Bureau) in the last 3 years.

This number might seem not that big if compare with Monat business, which received a total of over a thousand customer complaints.

Of those 51 complaints, only 13 were closed in the last 12 months. Do you agree with me that Avon could have been working better on solving issues people are having with their products/services?

Let me know in the comments area what you think!

In my opinion, this should be very concerning if you are considering joining Avon. If as a member you call customer service and can’t get problems resolved, how are you going to respond back to your clients?

This is a situation that is going to reflect badly on the relationship between you and your clients and could potentially mean lost sales for you.

How Much Does it Cost to Join Avon?

According to Avon’s official website, currently, you can join Avon for free.


What is Avon Business? - Start-up Costs


However, if you choose this option, you don’t get any brochure, Starter Kit, or samples. 

It will be difficult to sell Avon products without these.

That’s why Avon prepared a BestSeller Starter Kit that costs $30 upon sign up and with this, you get $107 value best selling Avon products + 11 brochures. 

Here’s what is included in this Starter Kit:

Love at 1st Lash Mascara 

Anew Vitamin C Brightening Serum

Avon True Color Eye Shadow Quad

Magix Face Perfector, SPF 20

Flourish Honey Blossom Eau De Parfum

11 Avon brochures

How to Make Money With Avon?

I don’t know why all of the MLM’s are making their compensation plans look so entangled? But don’t worry, I will break it down for you very quickly here.

As with any other MLM out there, there are two ways to earn money with Avon:

#1. Retail Sales

When you become an Avon representative, you get access to their products at wholesale prices.

If you would buy them from Avon, and then resell to the end customers, you could earn up to 40% on beauty, jewelry, health and wellness products, and 20% on apparel and home products.

#2. Build Your Organization and Earn Additional Bonuses 

For example, if you recruit 1 new member in your downline, you then are eligible to earn a $20 one-time bonus for each qualified new recruit you personally invite to your team.

Each of the new recruits should submit a paid, minimum order of $150 within their first two campaign.

There are different ranks to grow through in the process of building your Avon organization.


What is Avon Business? - Levels of Achievements


The more people you could recruit into your team, who will later on place product orders, and the more people your recruits could register into their own organizations, the more possibilities for you to make more money.

If you like video-based content more, you may wish to check out Avon’s Business Plan in the video below:


Do They Allow You to Use the Internet to Build Your Business?

Once you join Avon, you get your very own personalized online store that you can further use to drive leads and sales. 

Also, you get:

  • free mobile app so you can sell anywhere on the fly
  • free social media content
  • some free marketing tools

Is Avon a Scam?

I am sure you’ve heard that many of the MLM companies are often called scams. This is because their business model has signs of a pyramid scheme.

However, not all MLM companies are scams, only those that don’t have a product/service behind them and make money solely from getting people to recruit each other.

So, is Avon a scam? Since it supports a variety of products to be sold to the end customer, it’s not a scam.

At the same time, it puts a lot of emphasis on recruiting people, at the risk of attracting the attention of regulatory agencies.

Can You Make Money With Avon?

If you get to talk with anyone at Avon, I am sure that they’ll you about the great earning potential.

How could it not be a great opportunity when they have such a great product?

If you are in this situation, ask them for the Avon Income Disclosure Statement. This will reveal how much a representative actually makes on average as well as what percentage of the members make the big money.

If you actually have the Avon Income Disclosure Statement, please let me know by posting a link to it in the comments below. I wasn’t able to find a copy.

Also, before getting into Avon business, it’s worth realizing that it’s all about selling Avon’s products and you need to be willing to be a salesperson. If not, chances for you to fail and quit, are high. 

The Good and The Bad


#1. No Need to Make Monthly Purchases

There are no minimum orders to place and no minimum order amounts. 

#2. Use the Internet to Drive Sales and Leads

Avon is giving you your own personalized online store which you can further forward to your friends and family or use social media platforms to promote and sell Avon products.

#3. Low Sign-up Costs

You can choose to sign up for free or pay $30 to get some products and brochures. 


#1. Customers’ Complaints

Because there is a good deal of customer complaints all over the internet, you might have a tough time selling Avon products.

Ask yourself: Are you sure you can stand behind Avon’s products? If not, what better way to lose customers than to sell them products you can’t stand behind yourself?

#2. Saturated Market

Avon has been around for more than 130 years and has millions of members. There likely are not many people that don’t already know about Avon. 

#3. No Income Disclosure Statement

As I mentioned earlier, I wasn’t able to find a publicly available Income Disclosure Statement.

This sows suspicion that Avon doesn’t want you to be well-informed about average income earned by reps. 

My Final Opinion About Avon Business + A Better Alternative

Unfortunately, profiting from MLM is no longer viable. Avon started as a company that was selling perfumes door-to-door. The focus was always on selling the product and not on recruiting.

In recent days though, there are clear signs indicating that the focus at Avon changed from product sales to recruiting.

During the 2009 Super Bowl, Avon has apparently chosen to include a commercial about their business opportunity rather than about their product.

If this tendency persists, chances are that sooner or later, Avon will get into trouble with the law. 

If you make a commitment to one of today’s most popular home-based MLM’s – will it be there tomorrow? Nobody knows.

That is why it’s better to build a business that is not that much dependant on so many factors. Remember that if your downline is not making money, either do you. 

If you are serious about building an online business that will solely depend on your efforts (not of the others), you may wish to click on the red button below to see my #1 recommended way of making money online. You will be grateful that you did. 


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I hope you enjoyed reading this article, and now, you are well-versed about What is Avon Business.

If you have any questions regarding Avon or anything else, please feel free to leave a comment down below, and I will get back to you as soon as I can!

Please note that I am a real person and I try to always reply to my readers.

Take care and I will talk to you within my next post very soon!

Best Wishes,


Avon MLM






Business Opportunity



  • Low Sign-up Costs
  • No Need to Make Monthly Purchases
  • Use the Internet to Drive Sales and Leads


  • Customers' Complaints
  • Saturated Market
  • No Income Disclosure Statement

5 thoughts on “What is Avon Business? – Avon MLM Review”

  1. I was a little surprised just how long Avon had been going and also that is it a US company.

    I am not a fan of MLMs due to some bad experiences in the past, and it would appear that many I speak to have similar experiences.

    Looking at performance figure’s whilst they are on a slippery slope I’m sure the ones on top will still be creaming off the minions.

    Thanks for sharing what was an interesting read and very well put together.

  2. Thank you so much for this highly informative article.

    I stopped using Avon products about 10 years ago, as I suffered a serious allergic reaction from using their mascara (my face looked worse than Shrek; just saying. Lol).

    I threw all of their products in the garbage, and never looked back. It certainly seems that they are a declining company with subpar products.

    I wouldn’t want to jump aboard that sinking ship, even if I could make money from it. Many of their practices, as you alluded to, are unethical and borderline criminal.

    I will be staying as far away from Avon as possible. God bless you!

  3. Thanks for such an informative article. I did actually consider joining Avon a few years ago but was put off at the idea of how hard you have to work to generate a sale (if you’re not happy selling to family and friends, to begin with, it just ain’t gonna be very easy).

    Also, I think with these sorts of things, it has to be your passion, you have to be willing to make it a way of life, or it just won’t work.

    My understanding of this is that it’s a snowball effect, so once you build it up to you probably can turn a decent profit, if as you say you’re happy being a salesperson.

    However, how long it takes to get to that point I’m skeptical about. And in terms of making it an additional form of income, I would not have confidence in this. That being said, a couple of my friends do it and are happy with the results.

    You provide so much useful information – I certainly didn’t know that about them having put a toxic substance in their products, right up until 2014!

    Shocking! That alone is enough to put anyone off. The fact that they have bad customer service on top of this definitely for me would make it a no go.

    Thank you for such an honest review 🙂

  4. I have heard of Avon and know some of my friends who are into this but quite frankly I was never interested in MLMs.

    Most of the friends focus on building a pyramid of people under them, rather than selling products.

    For any active business network, it is important to make sure efforts come from everyone, most MLMs lack teamwork hence they fail.

  5. Hi Natale; I appreciate you writing an article like this because it hopefully makes people think and consider the big picture when starting an MLM business of their own. It’s good to see a person include business information when talking about the opportunity with an MLM Company. I have personally seen Avon’s business stability go up, Way Up, and then down, and then Way Down, and presently going back up again, in the years that I have been an Avon Representative. I have been and still am an Avon Representative. I started with Avon in 2005. I have grown my business in sales, and Team Members over the years. I have a Pyramid of over 100, with me at the top. I consider myself the CEO, CFO, and Chief Marketing Officer of my business. Not too different than the Pyramid over at Boeing, IBM, Ford, GM, etc. They have a CEO, CFO, CMO, Managers, Design Teams, etc. Most every company in the world is Pyramid Shaped, with a leader at the top. CMO = Chief Marketing Officer.

    Company Complaints: The internet makes it easy for people to find the BBB and register complaints about Companies. MLM’s often make great targets for complaints. Truth is, Avon maintains high standards like most companies, but they are Represented by Individuals who sometimes don’t adhere to those standards. In my years as an Avon Rep, I have come across what I see as the biggest complaint from customers. “My Rep Quit Selling And….” fill in “I didn’t get my order”, “Has my money & disappeared” “Won’t take returns” etc. The company has guidelines for all of this, the problem is some reps are just not committed to customer satisfaction. Especially if they have to do something they won’t see an immediate $$ Return on. I have read the BBB Complaints about Avon, and A lot fall into poor service from Reps that are not actually “Representing” the company as they should.

    Over the years Avon has offered one of the best deals in business Start Up Costs. In today’s world a $0. cost option to start a business that does not require you keep inventory is a pretty good deal. I remember when start-up was $10.00 and I had tons of prospects that would say “I don’t have $10.00” ( I kid you not! ). The scam was they sounded like they were really interested, and would work really hard if only I would front the $10.00… I did it once, they vanished with the products in the starter kit, never did anything, and I never saw that $10.00 bill again. This is also a good example of the person who feels that Avon, and any other MLM is a scam, or Pyramid Scheme. It is unfortunate, but unless you have been there, you would never imagine the numbers of scammers there are in the world. I could post 2 full pages on just the different scams that I have had to deal with since starting my business.

    The $0. cost option is good for a lot of reasons. The number One reason, and it is also the number 1 reason people fail at MLM business. – Most People Are So Use To Getting Up In The Morning, Going Somewhere, and Their BOSS Telling Them What To Do For The Day. – For $0. They can find out if they can make the transition to being a Business Owner, or not.

    Yah, Owning your own business, especially an MLM is not laying on the beach, working on your computer in bed, or on a laptop at the coffee shop with your friends. It’s harder work than a 9-5. Why? because you are the CEO, CFO, CMO, and a lot more. The good thing is that someone else makes and tests the products you sell, someone else packages, and ships those finished products to you or your customers. If you think about it, it’s not a bad deal. And yes you can make money at it. Top Earners at ANY Company are often the Sales People! That’s what an Avon Rep is, A Sales Rep.

    As far as Product safety, I see you found a chemical that was removed in 2014. Well, Lead is also still in Lipstick too. I ran across this little tid-bid a few years ago. I was happy, however to find that Avon’s Lead Content was among the lowest in the industry. But the Highest priced lipsticks, and some of the Lowest Priced imported Dollar Store lipsticks had the highest Lead Levels. At .02% it most likely was an amount that was just too small to remove from an ingredient source. But some lipsticks had 1% to 2%. That’s a lot more than 2/one-thousands. of a percent. That really is a trace amount.

    I must say, I don’t really understand the saturated market comment. Yes being around for 130+ years makes for high name recognition, but not necessarily a saturated market. A saturated market would mean there is an Avon Rep on every street corner and most don’t get any sales because there are not enough customers to go around. I find the opposite to be true, when I get a new customer they often are happy to meet me, and say they haven’t seen a Avon Book in years. There is plenty of opportunity to someone willing to do the work.

    I do agree with you on the $30.00 Starter kit, I would rather have a New Avon Rep opt for buying the kit, instead of joining for Free. It depends on the person.

    Good Luck, Very good article, Reminds me of my thought process before starting my Avon Business.



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